Program

The morning lectures will be held in English & Polish.

  08:00 - 08:45 | Registration & welcome coffe

  08:45 - 09:00 | Introduction  ( PL & EN ): Bookassist Poland

  09:00 - 09:40 | Keynote ( EN ): Des O'Mahony, Bookassist - Founder & CEO

The secret ingredients to optimise your Hotel Direct Distribution

  09:40 – 10:20 | Keynote ( EN ): Satyan Joshi, Google - Google Ads Leader

Decoding Decisions for Hotel Bookings

Understanding Google's accommodation selection tools & what affects a guests purchase decision.

  10:20 - 10:50 | Keynote ( EN ): Kris Glabinski, Lybra.tech

New era of revenue management.

  10:50-11:10 coffee break

  11:10 – 11:40 | Keynote ( PL ): Gianluca Laterza , Tripadvisor

Expert Strategies to drive direct bookings.

Over the last years, Tripadvisor has been able to increase its influence on the global travel spend. Focusing on an ideal booking funnel on Tripadvisor, we have designed products to optimize each stage of this process, so to take advantage of the qualified traffic and drastically increase hotel direct bookings.

  11:40 - 12:00 | Keynote ( EN ):  Jacopo Rita, Head of Metasearch – Bookassist,

Learning from Giants

  12:00 - 12:45| Panel discussion:

Today’s Trends, Tomorrow’s Reality in the Hotel industry (EN)

Des O’Mahony - Bookassist, CEO, Satyan Joshi - Google, Gianluca Laterza – Tripadvisor

moderated by Jacopo Rita Bookassist

  12:45– 13:45Lunch

  13:45– 14:30| Panel discussion:

AI revolution in hospitality

Bookassist Partners

Moderated by Des O’Mahony

Różne spojrzenia na konstruowanie strategii pozyskiwania rezerwacji bezpośrednich przy wsparciu sztucznej inteligencji. Przegląd narzędzi wspierających konwersję.

  14:30 -14:45 Introduction of the afternoon workshops: Bookassist Polska (PL):

  14:45-15:00 coffee break

The afternoon workshops are held in Polish and English.

  15:00 – 15:45 | Workshop - Session I

  15:45 – 16:30 | Workshop - Session II

Networking