Program
Organizer: Bookassist Polska www.bookassist.org/site/pl/
Date: Tuesday, 19 November 2019
Place: Qubus Hotel**** Krakow, Poland
Programm:
Morning
The morning lectures will be held in English & Polish.
08:00 - 08:45 | Registration & welcome coffe
08:45 - 09:00 | Introduction ( PL & EN ): Bookassist Poland
09:00 - 09:40 | Keynote ( EN ): Des O'Mahony, Bookassist - Founder & CEO
The secret ingredients to optimise your Hotel Direct Distribution
09:40 – 10:20 | Keynote ( EN ): Satyan Joshi, Google - Google Ads Leader
Decoding Decisions for Hotel Bookings
Understanding Google's accommodation selection tools & what affects a guests purchase decision.
10:20 - 10:50 | Keynote ( EN ): Kris Glabinski, Lybra.tech
New era of revenue management.
10:50-11:10 coffee break
11:10 – 11:40 | Keynote ( PL ): Gianluca Laterza , Tripadvisor
Expert Strategies to drive direct bookings.
Over the last years, Tripadvisor has been able to increase its influence on the global travel spend. Focusing on an ideal booking funnel on Tripadvisor, we have designed products to optimize each stage of this process, so to take advantage of the qualified traffic and drastically increase hotel direct bookings.
11:40 - 12:00 | Keynote ( EN ): Jacopo Rita, Head of Metasearch – Bookassist,
Learning from Giants
12:00 - 12:45| Panel discussion:
Today’s Trends, Tomorrow’s Reality in the Hotel industry (EN)
Des O’Mahony - Bookassist, CEO, Satyan Joshi - Google, Gianluca Laterza – Tripadvisor
moderated by Jacopo Rita Bookassist
12:45– 13:45Lunch
Afternoon
13:45– 14:30| Panel discussion:
AI revolution in hospitality
Bookassist Partners
Moderated by Des O’Mahony
Różne spojrzenia na konstruowanie strategii pozyskiwania rezerwacji bezpośrednich przy wsparciu sztucznej inteligencji. Przegląd narzędzi wspierających konwersję.
14:30 -14:45 Introduction of the afternoon workshops: Bookassist Polska (PL):
14:45-15:00 coffee break
The afternoon workshops are held in Polish and English.
15:00 – 15:45 | Workshop - Session I
15:45 – 16:30 | Workshop - Session II
Networking